Research on Coordination in a Dual-Channel Green Supply Chain under Live Streaming Mode
نویسندگان
چکیده
In this paper, we study the coordination issue in a dual-channel green supply chain with one manufacturer and retailer. The demand traditional channel is assumed to be dependent on retail price, sales effort degree. Due characteristic of live broadcast selling, direct price discount. On basis analyzing degree strategies under centralized model, two decentralized models are presented. Moreover, prove feasibility sharing R&D costs advertisement (CS-GS) contract through bargaining problems achieving win-win situation, but revenue wholesale (RSC) commonly used cannot efficiently coordinate chain. Finally, numerical analysis given show impacts contracts chain’s performance as well parameters profits decisions four models. It reveals that CS-GS can not only help improve product, also profitability all members.
منابع مشابه
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15010878